主题

时间

 

12月17日(周六) | 9:30--12:30

 

 

 

 

直播预约渠道

 

可通过以下两种途径

扫码预约观看直播

 

 

△设计寰宇直播间

 

 

 

 

 

 

 

△bilibili直播间

 

 

 

我们期待与您共同点亮设计的寰宇！‍

产业2.0 x 设计4.0 x X

本次的主旨演讲，我们特别邀请到了海尔设计中心副总经理、前瞻设计总监、海尔（上海）研发中心总经理——周枢。周枢先生2005年加入海尔，先后担任海尔设计中心热水器、冰箱设计经理、超前产品设计项目经理、策略总监，带领创新团队完成海尔重要产品创新项目，研发新品类产品十余项，获得2016年中国优秀工业设计奖金奖、2018年度省科技进步奖二等奖、2018年中国优秀工业设计奖金奖、2021年中国轻工业联合会科技进步二等奖、2021年中国电子学会科技进步一等奖，在国际设计舞台上累计斩获德国红点奖、IF奖和日本G-MARK奖共计25项，其中包括红点至尊奖等设计大奖。

在30分钟的主旨演讲中，周枢先生从海尔的发展历程出发，聚焦设计与产业的依存与发展，结合海尔以用户体验为中心，坚持“人的价值第一”的发展主线，阐述了海尔如何从资不抵债、濒临倒闭的集体小厂发展成为物联网时代引领的生态型企业。周枢先生同时为我们描绘了未来“产业2.0 x 设计4.0 x X”的场景下，设计如何助推产业数字化升级，并用数字化的方式重塑用户交互方式，在基于5G、虚拟现实等前沿科技组建三大核心能力，设计制造到交互服务全流程数字化的同时，实现节能减排。整场演讲生动有趣，干货满满。

之后“Q&A”环节中，DIIS首席运营官Srini Srinivasan与周枢先生就聚焦设计创新在海尔产品决策流程中的作用以及海尔的可持续发展实践等话题，展开了深入对谈。

产业x设计？

随后，Srini教授与刘德、Lorraine Justice、David Kusuma开启了精彩热烈的圆桌讨论。四位横跨产业和学术领域的领军人物以时代变迁为引，从“产业 x 设计？”切入，分别就米粉“亚文化”、小米造车、未来设计教育、设计跨界等设计界最为关注的热点话题，展开了深入的探讨与思维的碰撞。

未来的工业设计？

想了解更多精彩内容，欢迎观看“设计寰宇”直播回放！

What is the city but the people? 

- William Shakespeare

Aldo：I am convinced that the existence of the “city” has little meaning if it is not considered in relation to the people who live it. Architecture is not the protagonist, but rather, the persons who live in the architecture that make a place pulse with life.

Unfortunately, there are many ways that the frenetic growth of cities has created voids. These are not so much material voids lacking construction, but are more the absence of relationships between people and their context. For example, there are places that one goes to solely for work or solely for fun, places where some go and others do not, and there are places where one feels alien because they are missing that “genius loci” that exists only where there is a sense of belonging. 

For Tilanqiao, an area going through lifecycles and an upcoming rebirth, we therefore raise the question:

How might we retain & cultivate vitality in communities undergoing regeneration?

Jie：This TC workshop investigated Tilanqiao as a particular case against the overall backdrop of Chinese urban renewal. For a long time, fast-paced real estate development served as the predominant paradigm, leading to the rapid growth of Chinese cities. While upgrading land value and thus urban economic output, it has also witnessed a growing homogeneity of urban areas, the loss of original residents and communities, and increasingly, systemic risks within the real estate financial framework.

Now, this round of economic and industry development that we are entering calls for new social concerns and new urban narratives. Vitality emerges as the keyword concerning diversity, liveliness and creativity of a city, where people is the most resilient building block.

Aldo：It is people's actions that generate places, not vice-versa. For a place to be livable it has above everything else to be capable of generating relations. The idea is that many small situations, when combined, can generate larger, more significant stories. Creativity in processes leads to the most stimulating realities.

There’s a need for new places to meet and ways to get people to meet. I’d like to think of architecture and design as a possibility to meet, as the spark that ignites contact and relations, such as a physiological space where different social classes come into contact. Aesthetics interest me less: I favour the relation with spaces. I prefer design that has something extra. If the only representation is of itself, it risks losing its meaning.

Through this TC research, we propose a  vision in which, through the reordering of potential and of energy, conditions are created which stimulate encounters, exchanges and sharing.

Jie：The TC had repeatedly surveyed the streets and neighborhoods of Tilanqiao, and spoken with related stakeholders. We saw many opportunities for urban renewal coming from redefining "opposites", which also formed the research sub-areas, for instance: 1. Physical & intangible historical heritage vs. the latest technology; 2. Existing communities vs. newcomers accompanying the construction of the North Bund; 3. Preservation of the past vs. disruption through entrepreneurship.

During Design Universe, we put these ideas into practice with a creative sprint to rapidly create, iterate and model potential solutions.

△Field Research

Jie：Each proposal pointed towards the beginning of a startup. With implementation in mind, we held a road show at the end of the workshop. The four teams presented their design proposals to a panel of experts and the entire Design World community in a variety of forms, using physical models, role play, digital prototypes and so on. Voted by the multidisciplinary panel, Flux Life stood out and won the Design World Explorer Award with an associated cash award. We are thrilled to witness that the work didn’t end then but through months of continuous development and testing, Flux Life was launched in Shenzhen and later at the World Design Cities Conference in Shanghai this past month!

What is also worth noting is how the TC grew into a vital and entrepreneurial community in itself, with its members starting two new brands and forming several creative teams in the following months. We are very excited about its future evolution.

△Flux Life

Aldo：One of the issues that in this recent period has been increasingly close to my heart, with respect to the various critical issues regarding our future, is that which concerns work for new generations.

What work can provide a living and at the same time not cause damage, but rather be useful for the future?

It is a question of doing research with a practical purpose, on areas and activities which exist or will exist, and that are not damaging, but instead are useful to bring about a balance in the life of and on our planet.

We are interested in exploring what this work could be, and what its economic and ethical outcomes might look like.

Design can be a strategic actor in this process.